Dyspnea is the medical term for laboured, gaspy breathing.  It is the harrowing sensation of being starved of oxygen, which is why Dyspnea is also called ‘Air Hunger’.   What a cool name for a clothing label! At least that’s what two young  Perth designers have come up with—Dyspnea, for frocks that leave you gasping, I guess.

Today’s SundayLife magazine covergirl, Sydney supermodel Emma Balfour, is shown wearing the $2000 Dyspnea gown for a breathlessly told story about how she’s making a comeback to the catwalk.  The supermodel is shown leaning on a horse—an animal which, spookily, can also develop emphysema. Why the long face Emma? (boom boom). Of course we all know that when you’re that puffy you’ll lean on any old thing to catch your breath.

What next? Labels like Anorexia, Sarcoma, Leprosy or Melanoma? How cool. How about  Tachycardia, for garments that make your heart race.   The Dyspnea gown and  Tachycardigan could work well together. Nice for those late night impromptu  ER visits.

. . . Speechless. Over to you Weird Al with Word Crimes, just released.